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Innovation in marketing / edited by Peter Doyle and Susan Bridgewater.

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Material type: Text

TextPublication details: Oxford ; Butterworth-Heinemann, 1998.Description: xii, 225 p. : ill. ; 24 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Sarawak Skills Kuching Library	658.8/DOY (Browse shelf(Opens below))	Available		10088380

Previous	No cover image available			No cover image available				Next
Previous	658.8/CRA Strategic Marketing: Cases & Applications	658.8/CYR Marketing Your Product	658.8/DAL Marketing Management: Text And Cases	658.8/DOY Innovation in marketing /	658.8/DWY Business Marketing: Connecting Strategy, Relationships And Learning	658.8/DWY Business Marketing:Connecting Strategy, Relationships, And Learning	658.8 DYW Business Marketing : Connecting Strategy, Relationships, And Learning	Next

Published in association with the Chartered Institute of Marketing

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