Masaaki Kotabe & Kristiaan Helsen - <br/><br/>
Global Marketing Management 

 - 4th ed 
 -   John Wiley & Sons  ©2008 
<br/><br/><label>ISBN: </label>9780471755272  7676 
<br/><br/><label>Dewey Class. No.: </label>658.8/KOT