William D. Perreault, Jr., Joseph P. Cannon, E. Jerome Mccarthy <br/><br/>
Basic Marketing: A Marketing Strategy Planning Approach 

 - 18th ed 
 -   Mcgraw Hill/Irwin  ©2011 
<br/><br/><label>ISBN: </label>9780073529950  540540 
<br/><br/><label>Dewey Class. No.: </label>658.8/PER