TY  - BOOK
AU  -  William D. Perreault, Jr., Joseph P. Cannon, E. Jerome Mccarthy
TI  - Basic Marketing: A Marketing Strategy Planning Approach
SN  - 9780073529950
U1  - 658.8/PER 
PY  - 2011///
PB  -  Mcgraw Hill/Irwin
ER  -