Orville C. Walker, Jr. & John W. Mullins - <br/><br/>
Marketing Strategy: A Decision-Focused Approach 

 - 7th ed 
 -   Mcgraw Hill/Irwin  ©2011 
<br/><br/><label>ISBN: </label>9780073381152  364364 
<br/><br/><label>Dewey Class. No.: </label>658.802/WAL