William D. Perreault, Jr., Joseph P. Cannon, E. Jerome Mccarthy <br/><br/>
Basic Marketing:A Marketing Strategy Planning Approach 

 - 17th ed 
 -   Mcgraw Hill/Irwin  ©2009 
<br/><br/><label>ISBN: </label>9780071281041  0 
<br/><br/><label>Dewey Class. No.: </label>658.8/PER