Jack Trout & Steve Rivkin <br/><br/>
The New Positioning: The Latest On The World's #1 Business Strategy 

 -   Mcgraw Hill  ©1996 
<br/><br/><label>ISBN: </label>9780071147798  37.35 
<br/><br/><label>Dewey Class. No.: </label>659.111/TRO