William M. Pride, O.C. Ferrell <br/><br/>
Pride/Ferrell Marketing 

 - 11th ed 
 -   Houghton Mifflin Company  ©2000 
<br/><br/><label>ISBN: </label>9780618098392  443.1 
<br/><br/><label>Dewey Class. No.: </label>658.8/PRI