Philip Kotler & Gary Armstrong - <br/><br/>
Principles Of Marketing 

 - 7th ed 
 -   Prentice-Hall, Inc.  ©1996 
<br/><br/><label>ISBN: </label>9780071177948  0 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT.7/TIF