John R. Books, Jr & Kellye K. Brooks <br/><br/>
Principles Of Marketing 

 -   Prentice-Hall, Inc.  ©1999 
<br/><br/><label>ISBN: </label>9780130998255  0 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT.8 FACTS