Philip Kotler & Gary Armstrong - <br/><br/>
Principles Of Marketing 

 - 8th ed 
 -   Prentice Hall, Upper Saddle River  ©1999 
<br/><br/><label>ISBN: </label>9780130956958  200 
<br/><br/><label>Dewey Class. No.: </label>658.8/KOT