Thomas C. Kinnear & James R. Taylor <br/><br/>
Marketing Research: An Applied Approach 

 - 5th ed 
 -   Mcgraw Hill  ©1996 
<br/><br/><label>ISBN: </label>9780071144186  51 
<br/><br/><label>Dewey Class. No.: </label>658.83/KIN