David W. Cravens & Charles W. Lamb - <br/><br/>
Strategic Marketing Management Cases 

 - 7th ed 
 -   Mcgraw-Hill/ Irwin  ©2002 
<br/><br/><label>ISBN: </label>9780071123259  83.8 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRA.7