Charles D. Schewe & Alexander Hiam <br/><br/>
The Portable Mba In Marketing 

 - 2nd ed 
 -   John Wiley & Sons  ©1998 
<br/><br/><label>ISBN: </label>9780471193678  84 
<br/><br/><label>Dewey Class. No.: </label>658.8 SCH.2