William D. Perrault, Jr & E Jerome Mccarthy <br/><br/>
Basic Marketing : A Global-Managerial Approach 

 -   Irwin Mcgraw-Hill  ©1999 
<br/><br/><label>ISBN: </label>71158332  82.6 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC.13