TY  - BOOK
AU  -  E.Jerome Mccarthy, William D. Perrault, Jr. & Pascle G. Quester
TI  - Basic Marketing: A Managerial Approach
SN  - 9780256143157
U1  - 658.800994 BAS 
PY  - 1994///
PB  -  Irwin
ER  -