William G. Zikmund & Michael D'amico <br/><br/>
The Power Of Marketing 

 - 7th ed 
 -   South-Western College Publishing  ©2001 
<br/><br/><label>ISBN: </label>9780324028119  45.8 
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIK.7